Tangerine executed a year-long CIM Sampling Mini Roadshow across key markets in Maputo, creating sustained presence and ongoing awareness for CIM brands within informal trade.
Our teams visited markets throughout the year to conduct live cooking and sampling activations for Polana spaghetti, Top Score maize meal, and Dourado rice. Products were prepared on site, allowing shoppers to taste the meals, learn practical cooking tips, and share immediate feedback on quality and taste. This continuous activation approach kept the brands top of mind, while also generating direct on-site sales and strengthening long-term engagement in the markets.